Responsibilities: 3D Concept & execution, Case film
Client: Electrolux Group
Case: 🡵 https://bvd.se/case/aeg-making-more-with-less/
Awards: 🡵 Guldägget, Packaging design 2025




As 3D and motion designer at BVD I crafted and executed the 3D Concept and case-film for this project. The brief was to create a more sustainable packaging system, one that not only reduced environmental impact and aligned with AEG´s visual identity but also attracted the target audience and maximized visibility in a very busy retail environment. Inspired by AEG’s German heritage, the design emphasizes precise typography, asymmetry, and negative space, resulting in a multi-dimensional and cohesive aesthetic. AEG’s iconic red logo takes centre stage, further strengthening brand recognition.